WEEK THREE: Behind the Scenes

Posted: 09/02/25

Week Three of our journey toward Icons vs Creators is here. Momentum is building, and with it comes a question we’ve asked ourselves from day one: how do we create something completely new, not just another exhibition?

Why Innovation Matters

Sports history is full of recycled formats—same tournaments, same showcases. But audiences today expect more. They want originality, energy, and an experience worth traveling for. That’s why Icons vs Creators isn’t about repeating what already exists. It’s about mixing legendary football icons with the new wave of global creators to deliver a trend-setting, future-aware event.

The Power of Logistics

Big events live or die on logistics. Behind the scenes we’re mapping out every flow:

• Players & Legends – smooth arrivals, training access, and accommodations.

• Creators & Media – content pipelines, live coverage, behind-the-scenes access.

• Fans & Community – from ticketing to seating to interactive activations.

• Sponsors & Partners – seamless integration without disrupting the experience.

Every decision—whether it’s how legends enter the arena or how fans connect digitally—is designed to keep the event running like a well-oiled system.

San Diego as the Stage

We chose San Diego because it’s more than just a backdrop. The city thrives on culture, tourism, and sport. Hosting Icons vs Creators here means hotels filled, restaurants buzzing, and fans flying in ahead of the 2026 World Cup. This isn’t just an event; it’s an economic driver that puts San Diego on the map as a hub for global football culture.

This event is for the community as much as it is for the legends and creators. So we’re asking you:
👉 What side events would you love to see?